Google is Not Phasing out Chrome, but it is Changing


 

Google is not phasing out Chrome itself, but it is making major changes to some of its core features and initiatives:

 What's actually being phased out?

Privacy Sandbox: Google has officially retired its Privacy Sandbox project, which aimed to replace third-party cookies with more privacy-preserving alternatives. This includes the shutdown of several APIs like Topics, Attribution Reporting, and Protected Audience.

Third-party cookie phase-out: Google has abandoned its long-standing plan to eliminate third-party cookies in Chrome. This reversal means tracking cookies will remain, despite years of development and regulatory scrutiny.

Chrome Apps: Support for Chrome Apps (not extensions) is being phased out gradually and will end completely by October 2028. This affects enterprise and education users who rely on legacy Chrome apps.

 What’s staying?

Chrome browser itself is not going anywhere. It still dominates with over 70% of the global browser market.

Google is doubling down on AI integration, such as the Gemini upgrade for Chrome, to stay competitive against emerging AI-powered browsers.

So while Chrome is evolving—and some features are being sunset—Google is not discontinuing the browser. If anything, it’s pivoting toward AI and data-driven enhancements.

 Privacy Sandbox Shutdown

Google has officially shut down its Privacy Sandbox initiative, which was designed to replace third-party cookies with privacy-preserving alternatives. This includes retiring APIs like Topics, Protected Audience, and Attribution Reporting.

 Cookie Phase-Out Reversal

After years of planning to eliminate third-party cookies in Chrome, Google has reversed course. Cookies will remain active in Chrome for the foreseeable future, citing industry feedback and technical challenges.

 Chrome Apps Deprecation

Google is continuing its long-term phase-out of legacy Chrome Apps (not extensions). Support for these apps will end completely by October 2028, affecting enterprise and education environments that still rely on them.

 Chrome’s Future Direction

  • AI Integration: Google is investing heavily in AI features for Chrome, including Gemini-powered enhancements.
  • Performance and Security: Chrome continues to receive updates focused on speed, memory efficiency, and phishing protection.

So while some features and initiatives are being sunset, Chrome itself is not being discontinued. Google is repositioning it for a more AI-driven, privacy-aware future.


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